About Us

For a quick summary, see below. We think we have an extensive understanding of the requirements for technology success. We add our knowledge of the sociology of technology to our extensive understanding of technology.

The Futurepower manual tells a lot about us and our capabilities. See the Futurepower Technology Support web page. The manual is extensive, making it easy to the depth of understanding necessary to know that you want a relationship with us.

The deeper requirements of
technology leadership
have a big effect on success.

A leader of technology projects must also be a follower. A technology leader must look for opportunities to follow the lead of others. No one person has all the best ideas. Only someone who feels comfortable encouraging the best from everyone will be fully successful in any shared endeavor, not just with technology projects.

It is necessary to understand inner experience. Many issues cannot be understood without an understanding of human inner life. Often, for example, people underestimate their own abilities and need encouragement.

Culture is important. When young, we all learn a huge amount about how the world works. But that learning is affected by our surroundings. Someone whose parents owned a business, for example, is likely to have an easy acceptance of the enormous detail required in running a business.

We call each element of the imperfect adjustment people make to the surrounding world a cultural element. Trying to understand those elements in ourselves and the world around us brings many clues that contribute to the success of technology projects.

A good example of a cultural element is avoidance of conflict. In many cases it is wise to avoid conflict if a way can be found that has no shortcomings. Often, however, people learn as children to avoid conflicts habitually. That may cause them as adults to avoid conflicts that must be resolved to get the best results.

Here is an example:

A product is not finished until it is explained well. It often happens that trying to explain a product reveals issues that need to be considered for a redesign.

We find that often companies allow product confusion. For example, it is easy for someone who has long been associated with a product to underestimate the amount of technical understanding necessary to using it.

Many people act as though they think that professional communication is not important. However, customer acceptance is dependent on ease of use, and ease of use depends partly on how well the features of a product are explained.